Instagram / TikTok Account Value

Price sponsored posts and the whole account: followers × engagement rate = real market pricing.

—Price per sponsored post

—Monthly sponsorship income

—Account sale value (est.)

Micro accounts with 3-6% engagement often out-earn bigger passive ones.

How it works

Brands pay for attention, not raw followers. The model multiplies engaged users (followers × engagement rate) by a per-engagement market rate that differs per platform, adds a quality factor for healthy engagement, and prices the account on 18–24 months of realistic sponsorship income.