Mobile App Value Calculator
Value a mobile app from monthly active users and ARPU — the same multiple buyers actually pay.
—Monthly revenue
—Annual revenue
—Value — low (×1.5 annual)
—Value — high (×3 annual)
Buyers typically pay 18–36 months of profit for solid apps; 1.5–3× ARR is a fair public range.
How it works
App acquisitions are priced off revenue, not download counts. Multiply monthly active users by ARPU to get monthly revenue, then apply a market multiple to annualized revenue. Sticky apps with subscriptions and low churn sit at the top of the range; ad-monetized utility apps sit lower.