Affiliate Earnings by Cookie Duration
Compare commission programs by conversion, order value, rate and cookie window — the full scenario table.
—Monthly earnings — 30-day cookie
—Clicks to merchant / month
—Attributed orders / month
A long cookie helps, but conversion and order value decide the money.
How it works
Clicks = traffic × CTR; attributed orders = clicks × conversion, adjusted by a window factor (1-day cookies lose late buyers; 30–90-day cookies capture most). The line table below compares 1, 7, 30 and 90-day windows on your exact numbers — proving why program terms matter as much as commission rate.
H
K
T
H