Ad Cost Calculator (CPC / CPM)
Plan any campaign budget: enter spend and your CPC or CPM to get clicks, impressions and cost per result.
—Impressions
—Clicks
—Cost per click / result
Industry CTR averages 0.8–2.5% on display, 2–5% on search.
How it works
CPC campaigns charge per click: budget ÷ CPC = clicks, and clicks ÷ CTR approximates impressions. CPM campaigns charge per thousand impressions: budget ÷ CPM × 1,000 = impressions, and impressions × CTR estimates clicks. Comparing both on the same budget exposes which channel buys more attention for your money.
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